Has society run out of needs?

If only marketing matters in business anymore, this is a sign that people don't really have a strong need for anything, which you could then go and invent and deliver to them. So all that is left to do is to maximize your share of customers by marketing, since delivering on needs is no longer possible.

There are (a significant amount of) people that have strong specific needs, but they're ignored. There's a top down hierarchy of business controlled by corporations, and small businesses are eliminated. It means that while general needs are saturated, the above mentioned specific needs aren't met.