For social media tools, market the client instead of the product

For social media tools, if you have existing clients that are marketable, you should market them instead of your product. Draw people to your clients, so that they can see that your clients are using your tool and this will make them want to use the tool.

Promote your clients who are already popular but have not yet saturated their market, and also look through your clients to see if there are any who are not popular but have the potential for becoming popular, and promote them.

OmegaKV wrote

For social media tools, if you have existing clients that are marketable, you should market them instead of your product. Draw people to your clients, so that they can see that your clients are using your tool and this will make them want to use the tool.

Promote your clients who are already popular but have not yet saturated their market, and also look through your clients to see if there are any who are not popular but have the potential for becoming popular, and promote them.

This is good advice, as it captures the essence of how the mind of the average people works.